Benefits Of Brand Management Explained

Brand Management is a broader and much more strategic activity of any company than marketing alone. It is an important aspect of marketing so much so that brand management is nothing less than a CEO’s responsibility in any company. This management includes instilling a certain level of confidence in the minds of existing customers that …

How Do I Build My Brand in My Niche?

If you’re ready for your name to be the one people immediately call to mind when they think of your niche you’re going to have to do some branding. The good news is online branding is much easier than ever before. The advent of social media has made it possible for anyone to build their …

The Benefits of Non-Profit Branding

To the uninitiated, branding is synonymous to the image of a logo. Yet, branding is much more than a logo. What then, is branding? “Branding is endowing products and services with the power of a brand” (Kotler & Keller, 2015). One can clearly tell from this definition that branding is much more than a logo, …

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